Enterprise culture is a human-oriented management theory which takes enterprise management philosophy and enterprise spirit as the core and condenses the sense of belonging, enthusiasm and creativity of employees. Excellent corporate culture enables employees to give full play to their wisdom, and constantly realize their own superior cultural atmosphere. Encouraging innovation and supporting change is a distinctive feature of all excellent corporate culture. In a smooth mood of the corporate culture environment, employees can give full play to their self-ability, self-worth can be smoothly realized and self-personality can be improved. The important characteristic of enterprise culture is to attach importance to the value of people, correctly understand the status and role of employees in the enterprise, stimulate the overall awareness of employees, and fundamentally mobilize the enthusiasm and creativity of employees. The positive ideas and codes of conduct created by corporate culture can form a strong sense of mission and lasting driving force. Psychological research shows that the more people understand the meaning of behavior, the more obvious the social meaning of behavior, the more motivation of behavior. The process of advocating enterprise spirit is to help employees understand the meaning of work, establish work motivation, and thus mobilize enthusiasm. Therefore, excellent corporate culture can fully tap the potential of intellectual resources, improve business performance.
As mentioned in the possibility of supply chain imbalance, information distortions in the supply chain can also lead to supply chain imbalance. Owing to the bullwhip effect, the order received by the distributor varies much more than the demand for goods from the retailer's customers. Next we will discuss the influence of bullwhip effect: 
(1) increased production costs. Because of this effect, the company and its suppliers try to satisfy the order flow that is more variable than customer demand. To cope with this increasing variability, companies either expand their production capacity or increase their inventories. But these two methods will increase the production cost of unit products.
(2) increased inventory costs. In order to cope with increased demand volatility, companies have to keep inventories at levels higher than when the bullwhip effect does not exist. At the same time, the high level of inventory also increases the necessary storage space, resulting in an increase in inventory costs.
(3) the replenishment and supply period of the supply chain has been extended. Because the bullwhip effect increases the variability of demand, it is more difficult for companies and their suppliers to arrange their production plans than the general demand. The current production capacity and inventory can not meet the demand of orders, which leads to the prolongation of the replenishment period of companies and their suppliers in the supply chain.
(4) improving the transport cost of the supply chain. The transportation needs of the company and its suppliers at different times are closely related to the completion of the order. Because of the existence of bullwhip effect, transportation demand will fluctuate sharply with time. Therefore, it is necessary to maintain the remaining power to meet the peak demand, which will increase the total labor cost.
(5) the labor costs related to supply chain and delivery are increased. The labor demand for deliveries by companies and their suppliers will fluctuate with the fluctuation of orders. Similar fluctuations also exist in the labor demand for purchases by distributors and retailers. In order to cope with the fluctuation of orders, different stages of the supply chain have different choices, either retaining surplus labor or changing labor force, but none. Which choice will increase the total cost of labor?
(6) reducing the supply level of products in the supply chain, resulting in more shortage of goods. The large fluctuation of orders makes it impossible for companies to supply to all distributors and retailers in a timely manner, which increases the frequency of insufficient supply to retailers and reduces supply chain sales.
(7) Each node enterprise in the supply chain has a negative impact on the operation of each node enterprise, thus harming the relationship between different node enterprises in the supply chain. Each node enterprise in the supply chain thinks that it has done a perfect job, and blames this responsibility on other node enterprises. As a result, the bullwhip effect leads to distrust between different node enterprises in the supply chain, making the potential coordination efforts more difficult.